I spoke to 15 of the world’s leading innovation

I spoke to 15 of the world’s leading innovation
experts to get their definition of “innovation”. The
variety in their responses may surprise you.
Content
Introduction
Nick Skillicorn
David Burkus
Stephen Shapiro
Pete Foley
Gijs van Wulfen
Kevin McFarthing
Robert Brands
Paul Hobcraft
Mike Shipulski
Paul Sloane
Jeffrey Baumgartner
Stefan Lindegaard
Drew Boyd
Michael Graber
Jorge Barba
Analysis of all the definitions
The ultimate definition of innovation
Introduction
Innovation is truly a confusing buzzword which
many people love to hate.
Every business leader agrees that it is important.
But nobody can quite seem to agree on what it
actually is or what it means.
If you ask Google for an innovation definition, it is
less than helpful, coming up with over 300 million
results with thousands of definitions. Its own
definition is pretty much useless: “the action or
process of innovating” . Using the traditional sources
for a definition such as the Oxford dictionary also
doesn’t help much, with their answer being “Make
changes in something established, especially by
introducing new methods, ideas, or products”
So I contacted a selection of my fellow innovation
experts to see how they talk about innovation with
their clients, and compiled the results for you here.
I asked them all:
1. What is your definition of “innovation”?
2. What mistake do companies often make when th
talk about innovation?
3. What simple thing can a company do to change
their conversation / perspective about innovation?
The results surprised me. Even amongst the group
of industry insiders here who teach and author
books on innovation methodologies, case studies
and thought leadership, there was a huge variety
between the responses. So in the last section of
this article, I’ve analysed what everyone said to find
the most common themes, to try and see if it is
possible to use the common threads to determine
the most effective definition you can use.
Let’s get started.
What to read next:
By Nick Skillicorn | March 18th, 2016 |
Innovation | 94 Comments
Related Posts
94 Comments
Roberto Battaglia March 19, 2016 at 9:
Reply
My definition of innovation is: “a disobe
a happy ending”
Nick Skillicorn March 19, 2016 at 9
That’s one I definitely haven’t heard
nickskillicorn March 24, 2016 at 9:
I definitely haven’t heard that one be
like something people would pay ext
Leo Bottary March 20, 2016 at 8:33 p
Creativity realized. (By the way, this is a
of innovation I heard some time ago. If
who stated it originally, I’d love to know
Nick Skillicorn March 20, 2016 at 8
It’s not a bad one, although it does
closer related to invention than innov
view. I do like the underlying concep
nickskillicorn March 24, 2016 at 10
Don’t know who said that, but I like i
in my mind it’s more closely related
than innovation.
Mike Steffes March 23, 2016 at 1:45 p
I’ve noticed an innovation often serves a
marker in time– a visible benchmark fro
measure other industry or societal chang
nickskillicorn March 24, 2016 at 10
You have a point. I think that’s beca
which serve as these benchmarks ar
which are accepted by the society, b
really see the value in it. These are t
last, rather than just being a flash in
Derek White March 24, 2016 at 2:51 a
Amazing that not one person even menti
Schumpeter in passing, even though mo
definitions included two or three of the c
of his definition from almost a hundred
nickskillicorn March 24, 2016 at 10
Interesting point, thanks. I think an a
into this history of various academic
definitely touch on it, whereas this ar
designed more as something quicke
numerous viewpoints.
Derek White March 24, 2016 at
There is no shortage of “quick a
the plethora of online innovation
definitions are interesting but I a
that there is already too much tal
often by “experts” who regurgitat
The hype, “bandwagon effect”, an
noise about innovation distracts
may even stop them from investi
changes needed to stay relevant.
Xaver Wiesmann March 25, 2016 at 10
Reply
As if innovation is constrained to compa
customers. This is a very focused perce
not addressing the nature of innovation.
term needs to be defined by linguists an
busyness experts.
Hayley Bagnall March 31, 2016 at 3:15
It is a growing concern that 0% of the th
leaders featured in this article addresse
environment as an aspect of innovation,
of the images directly relating to nature.
to innovate ultimately has to be to cons
evolve in harmonious cooperation with o
world.
I did however like Jeffrey Baumgartner’s
recommendation to “put more women in
management” – well I’m ready if you ar
nickskillicorn March 31, 2016 at 3:
It’s a fair point Hayley, and there are
more examples every day where inno
addressing the environment. Just rec
article about the EU encouraging co
reduce food waste https://www.idea
news/nickskillicorn/2016/03/eu-mak
supermarkets-give-unwanted-food-ne
Hayley Bagnall March 31, 2016
Thank you Nick. I think the bigge
find a lasting balance between th
people and the needs of our natu
My passion is to support people
a more sustainable future with a
developing innovative ways of w
more chosen, conscious and par
emerge.
I would be interested to read you
seems to be an issue with the li
nickskillicorn March 31, 201
Thanks for pointing that out, i
system added a closed brack
made it not work. I think I’ve
Hayley Bagnall April 4, 2
I appreciate the article is
supermarkets give unwant
believe this disruption is
real transformation to tak
food system, change can
What we really should be
towards is a holistic farm
tackles the many interrela
issues e.g. the United Na
Agricultural Organization c
food produced for human
metric tons) is wasted ea
reclaiming wonky veg ca
reverse this trend in the U
produce is offered at a lo
accessible to those living
Supermarkets have a role
our food system i.e. to re
between the source of ou
is has on the environment
The question is will super
adapt to be more support
culture and enterprises lik
food box delivery scheme
– a social enterprise in th
soups from food waste,
German concept store sel
packaging… as well as su
systems based on biomi
conditions conducive to a
security?
The solutions exist – they
commitment as BIG as th
You may also be interest
http://www.truth-out.org/
globalized-monoculture-is
interview-with-helena-norb
‘Stuffed and Starved: Fro
Battle for the World Food
Articles of Interest April 15, 2016 « National
Creativity Network April 15, 2016 at 5:29 pm -
Reply
[…] What is innovation? 15 experts share
innovation definition Idea to Value […]
Patrice Noailles-Simeon April 16, 2016
- Reply
We have a triple approach to Innovation
At the beginning, In 1939, we find Schu
his book named « BUSINESS CYCLES, A
Historical and Statistical, Analysis of the
Process ». He gave a clear and accurate
of innovation: « Therefore, we will simpl
innovation as the setting up of a new pr
function. »
1 – We think we now can go a little furt
“Innovation is the development of a new
paradigm with a sustainably global effici
the previous paradigm(s)”. This is the e
nature of innovation.
2 – Behind this economic nature, there i
philosophical nature resulting of the eco
innovation: this increasing efficiency gav
progressively to Mankind the capacity of
and command the living standards and t
condition, and hence, Mankind took the
and functions of gods.
3 – From a sociological point of view, t
(very often, the entrepreneur-innovator) i
innovation designer. His function is to d
choose the technical standard, to define
business model and to sell first signific
quantities, certifying the quality of his ch
core function of the individual initiative a
engine of modern economies goes agai
mechanistic or structural vision, from Co
Marx. These old visions drove us to cen
innovation and to develop big programs
ground reality and the decisive power of
action. We have to develop a more hum
individualist vision of innovation: a innov
man) in his ecosystem … that is far fro
innovation system.
If you keep in mind these three natures
innovation, everything is easier (but not
easy)
P. Noailles / European Forum for Innova
Policies
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Stephanie Goodell February 13, 2017 a
Reply
Innovation is…defined by men. Clearly, t
need to be in order to be innovative.
Linda DuChene March 13, 2017 at
Reply
That immediately jumped out at me
Maren Gube September 26, 201
Reply
Ditto. Among 15 “experts”, you c
woman for a possibly different a
innovative perspective? Or more
is not white?
Laura Fergerson October 12,
Reply
Wow, that was the thing that
⚾️ Rhinestone Covfefe ⚾️ N
11:50 am - Reply
Get real. And quit with the ra
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create your own site.
Leonardo Marcos October 15, 2017
Reply
Really agree that women would add t
Tough it was very insightful. Thanks
⚾️ Rhinestone Covfefe ⚾️ Novemb
11:50 am - Reply
Good grief. I assume you are kiddin
something substantive?
Dave February 15, 2017 at 5:30 pm - R
Innovation is bringing a product or servi
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Declan Blanchfield June 15, 2017 at 3:
Reply
Great article – thanks – lets just take th
Iowa2LA July 6, 2017 at 2:15 am - Re
Great article and discussion. That Mr. S
was even able to corner 15 leaders of in
this survey is amazing! However, in the
writing a book that includes a great deal
to become more of an innovator, I recen
across Webster’s and other dictionary d
Innovation and found them to be wantin
I found that, like many of the meanings
above, the Websters.com meaning is “a
device, or method; the act or process of
new ideas, devices, or methods”
The problem with using the term “new” i
Innovation, is that “new” is usually the d
Invention. Innovation always builds upon
technology or knowledge. It’s an extensi
considering an existing challenge and as
above put it, would be “perceived as ne
goodness” over an older or outdated pro
service. We should say a “new method
pears; creating lenses; frying an egg).
Invention is truly creating something ne
adhering to patent requirements and test
with that, often design patents are in the
innovation and not invention.
So I would say that to use the term “ne
conjunction with Innovation, it should onl
when comparing to older or former prod
services, processes, or ways of thinking.
Aside from that, Innovation is King in to
where there’s not that much pure inventi
happening compared to the amazing inn
being fostered through articles and thou
such as we find here.
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“Innovation transforms the useful seeds
into widely adopted solutions valued ab
existing solution.” – Braden Kelley (@in
Innovation is complex, although we strive to
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Mohammed Aljabri December 9, 2017
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Innovation is the creation of value.
Woman just enjoy the amazing article.
cekkembali December 28, 2017 at 10:0
Reply
then what is the difference between inno
creativity
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Maggie Yonova November 25, 2018 at
Reply
Hey Nick,
I enjoyed reading your article and I agre
conclusions.
I also think that you might find some int
points of view in this article:
https://valuer.ai/blog/modern-innovation
large-companies/
KamMug November 25, 2018 at 11:50
this article was a direct link from an Inte
Innovation website, a great start to my j
really appreciate the candor of the abov
your data driven definition 🙂
Rik Villegas November 25, 2018 at 11:
Reply
Years ago I researched and found many
of “innovation” and I distilled them dow
The creation of something new to a mar
ADDS VALUE to both the user and provi
“New” can be any tangible or intangible
device, or method, and it may exist som
in some form, but it is new to a specific
must add value to the provider/creator i
manner, and it must add value to the us
consumer which can be solving a proble
opportunities, or providing entertainment
the user values. The greater the value, th
sustainable the innovation will be to a u
Marina November 25, 2018 at 11:50 a
Great structure! Asking many experts the
innovation and then bringing all their inp
together… very cool!
In our last article we also have asked a
experts in regards of corporate innovatio
are their truly intersting insights: https://
blog/corporate-innovation-expert-round-t
Hope you’ll find it relevant!
Sukas yo November 25, 2018 at 11:50
Great article – innovatively defines innov
Innovation as value/output – Nick’s mul
summary
Innovation as a process – a survey with
specific questions for ATTENTION
Innovation as an creative,new idea – ea
PERCEPTION on what is innovation ?
Thanks
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I onderschrijf Robert Brands: innovatie is
nieuw is en tevens waarde toevoegt voo
bedrijf
Dr. Amjad Hussain December 18, 2018
- Reply
Innovation is to reshape a machine, inve
idea to make it more user friendly to cat
of the time.
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Great article and very well put so that w
different perspectives on what is innovat
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To me innovation is a kind of Create!
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max hodges January 25, 2019 at 4:55
>Executing an idea which addresses a s
challenge and achieves value for both th
and customer
We can simplify it. “Executing an idea w
addresses a specific challenge” could b
as “solving a problem” or “turning an id
solution”
“and achieves value for both the compa
customer” could be simply stated as “p
Together you get: Innovation is turning a
a profitable solution.
But I think that leaves something out. I l
Drucker’s definition: “Innovation is the ta
empowering human and material resourc
new and greater wealth-producing capac
Nick Skillicorn January 25, 2019 at
Reply
Hi Max. I think that your suggestion
but misses out on two items.
Firstly, “solving a Problem” leaves o
which is “executing”. So many innov
fail because they assume that develo
is enough, but fall flat when it come
The second point is that we need to
carefully when comparing the additio
profitability. Just because something
does not mean that it is innovative,
value. The way that Martin Shkreli’s
Valeant pharmaceuticals, hiked up dr
extremely profitable, but added no v
customer, and was therefore not an i
Similarly, many projects aimed at in
profitability through cost reduction al
value.
Dan Hunsinger February 2, 2019 at 9:0
Reply
I believe that most of your “experts” mis
totally when it comes to innovation. To
succinctly, I think that Innovation is the
testing, and/or implementation of ideas
new results using existing tools, process
people. All else is either improvement o
Nick Skillicorn February 2, 2019 at
Reply
Dan, I would suggest though that jus
result is new, doesn’t automatically
valuable
Jivansutra Navachar February 7, 2019
Reply
Hi Nick, Thanks for all these wonderful
of innovation. I liked the David Burkus d
innovation. The novelty of ideas, as well
usefulness, are the essential ingredients
innovation.
Interel Group February 14, 2019 at 2:35 am -
Reply
[…] Gijs van Wulfen, author of the FORT
Methodology. Let’s explain to our board,
and our partners that innovation is not bl
thinking, […]
.M. March 15, 2019 at 3:13 am - Reply
My definition of innovation:
any idea
implemented
in a way that creates new demand
Emanuel March 26, 2019 at 11:59 pm
Hello?
Innovation is the key to success as I ca
Many people who are so innovative are l
achieve their goals in life.
This article is so nice to most of the pe
Thank you so much
Ora Tanner March 30, 2019 at 10:32 p
I found it interesting that all of the innov
male. While the group itself was extrem
as far as the industries and background
from, it would be interesting to get som
perspectives from others outside of this
Digital Transformation in the Downstream Oil
Industry - OnlineFuels April 11, 2019 at 8:10 pm -
Reply
[…] challenge and achieves value for bot
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boxes for […]
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The 10,000 hour rule is wrong,
according to its original authors
One of the most [...]
20
03, 2016
The future of magnets is here
If you're anything like [...]
5
08, 2016
Evidence that children become less
creative over time (and how to fix it)
Professor George Land gives [...]
What is innovation? 15
experts share their
innovation definition...